Neurosciences Archive - Prof. Dr. Dieter Georg Adlmaier-Herbst https://dietergeorgherbst.de/blog/tag/neurosciences/ Erfolgreiche Markenführung und Kommunikation in Zeiten der Digitalisierung Thu, 13 Oct 2016 07:30:52 +0000 de hourly 1 https://wordpress.org/?v=6.8 Stories Are Rewarding (Reward System and Storytelling) https://dietergeorgherbst.de/blog/2013/01/31/stories-are-rewarding/ https://dietergeorgherbst.de/blog/2013/01/31/stories-are-rewarding/#respond Thu, 31 Jan 2013 17:45:41 +0000 http://www.source1.de/?p=1972 Storytelling can trigger feelings within peer groups, causing them to decide and act in the interest of a company. The question is, therefore, what significance a company has for the peer groups and which rewarding feelings it can trigger to drive the groups‘ actions? In other words, what are the feelings that ultimately determine the [...]

Der Beitrag Stories Are Rewarding (Reward System and Storytelling) erschien zuerst auf Prof. Dr. Dieter Georg Adlmaier-Herbst.

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