Prof. Dr. Dieter Georg Adlmaier-Herbst

Prof. Dr. Dieter Georg Adlmaier-Herbst

„I want to invent beautiful things that make the world better. There is huge potential for this: stories, pictures and good feelings that go with it.“

Prof. Dr. Dieter Georg Adlmaier-Herbst

Brief Profile

Prof. Dr. Adlmaier-Herbst is an internationally recognized expert in (digital) branding and communication. He is scientific director “Berlin Management Model for the Digitization (BMM®)” at the Berlin Career College of the University of the Arts Berlin. He is a guest professor at the Latvian Cultural Academy, and lecturer in executive MBA programmes at the University of St. Gallen, Switzerland. He was voted “Professor of the Year”. He is member of the „Council of Internet Sages“. He has written 23 books.

Born 1960, living in Berlin (Germany)

University education in Communication Studies, Sociology, Psychology, Educational Science, and Economics (main focus: Marketing) in Frankfurt/Main, Berlin and Hagen

  • For 15 years he was spokesperson in the corporate communication of a globally active corporation. Most recent tasks: coordination of the worldwide communication network, strategy communication and communication consultant for corporate executives. Between 1994 and 1999 he was responsible for the development of the corporate intranet (1987 – 2002)

  • since 2003, world-wide consultant for companies and organizations

  • Scientific Director “Berlin Management Model for the Digitization (BMM®)”, Berlin Career College, University of the Arts Berlin (since 2016)

  • Senior Lecturer in the CAS “Digital Innovation and Business Transformation”, University of St. Gallen, Switzerland (since 2016)

  • Guest Professor at the Latvian Cultural Academy (since 2004)

  • Senior Lecturer in the programs “Executive Master of Business Engineering” and “Executive Diploma in IT Business Management”, University of St. Gallen, Switzerland (since 2002)

  • Senior Lecturer in the master programme “Leadership in Digital Communication”, Berlin Career College, University of the Arts Berlin (since 2001)

  • 23 Books

  • A number of books and articles have been published in different languages, i.e. English, Chinese and Latvian

  • Member of the Internet Sages, Institute of Electronic Business Berlin (IEB)

  • „Professor of the Year“

  • Jury Member, for example “Best of Content Marketing”

  • Member „Academy of international Business“

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