Leading association: The Academy of International Business (AIB)

Abstract

In the course of global digitalization and Industry 4.0 the economy is increasingly digital and is undergoing fundamental change. New technologies and media have a growing effect on international management and business. Leaders are called upon to develop new capabilities to keep pace with developments and remain successful over the long term. Furthermore, the deployment of digital media and technologies must mesh seamlessly with international management processes. Expert international management in digital media calls for careful consideration of: involved personnel, their defined roles & responsibilities, processes, structures, the appointed information technology as well as culture.

Über die „Academy of International Business“

The Academy of International Business (AIB) is the leading association of scholars, consultants and specialists in the field of international business. Established in 1959, the AIB now has over 3,000 members in 87 countries. The AIB has 18 chapters around the world, including the Sub-Saharan Africa (SSA) Chapter. We welcome conceptual and empirical papers, as well as teaching case studies and panel symposia from scholars, business professionals, policy makers and students. The next conference will be hosted by the Gordon Institute of Business Science, University of Pretoria, Johannesburg South Africa, from August 26 – 28 2015