The LUXURY BRAND EXECUTIVE PROGRAM, hosted by Antai College of Economics and Management of Shanghai Jiao Tong University and the School of Management of Politecnico di Milano, aims to convey the success of top luxury brands, explore brand value and its implications and to help students understand the essence and aesthetic values of top luxury brands. The program also aims to help students enhance brand awareness and better understand strategic planning and brand development by analyzing top luxury brands. This will help promote the power and competitiveness of their own brands, explore the potential of companies and create first-class brands.