Research question of the Project:  

“Key motivational factors for effective brand communication on Facebook”.

Topics:

  • International Facebook campaigns efficiency (DE/CZ)
  • Role of Facebook internationally
  • Role of Facebook of FMCG companies – „Branding“ , „Performance“ Sales
  • User motivation to follow brands on social media
  • User behaviour towards social media channels
  • Key factors for companies to communicate
  • International motivational study on Facebook
  • Key motivational factors for effective communication on Facebook and Social Media